Greg Hickman
Greg Hickman
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Attract Your Dream Clients With This Strategy
🚀 Free Training: My "Big Little Business" Agency Model To Make More While Working Less: go.altagency.com/mda3?UA-cam-EP-295
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⚙️ How I Systemized My Service Business (The 6 Key Systems): ua-cam.com/video/sYdGEZ-LYGM/v-deo.htmlsi=OuT3QABP4PCuk_oA
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📞 If you’re a digital marketing agency, service provider, or consultant and would like to work with me and my team to productize your service, package your IP, and systemize your business to make more and work less, APPLY HERE: get.altagency.com/application?UA-cam-EP-295
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✈️ Schedule A VIP Day With Greg: Shoot me a DM on Instagram saying the word "VIP" and I'll send you the details!
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Follow Me On:
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gregoryjhickman
www.linkedin.com/in/greghickman/
gregoryjhickman
Gjhickman
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✅ Subscribe To This Channel: grfly.co/tg1
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In this video, I share how we've been able to attract our dream clients and keep them longer using a unique framework. It’s one of the tools we share with our clients to better articulate their value.
What You'll Learn:
- How to align your marketing message with what your ideal clients value most.
- The importance of interviewing both your happiest clients and those who churned out.
- How to use the elements of value to improve both your marketing and deliverables.
Implementing this strategy has allowed us to reduce client churn, attract more of the clients we enjoy serving, and charge a premium for our services.
Watch now and start attracting more of your ideal clients.
Timestamps:
00:00 Misaligned marketing message led to customer mismanagement.
04:28 Interview clients, and align marketing with client values.
07:52 Client connection is pivotal for business success and growth.
12:07 Focus on productivity, expertise, client relationships, and analysis.
12:59 Innovate to align with clients' core values.
Resources: Elements of Value (B2B): www.bain.com/insights/explore-the-b2b-elements-of-value-interactive/
Переглядів: 442

Відео

How To Future Proof Your Digital Agency
Переглядів 685День тому
🚀 Free Training: My "Big Little Business" Agency Model To Make More While Working Less: go.altagency.com/mda3?UA-cam-EP-294 ⚙️ How I Systemized My Service Business (The 6 Key Systems): ua-cam.com/video/sYdGEZ-LYGM/v-deo.htmlsi=OuT3QABP4PCuk_oA 📞 If you’re a digital marketing agency, service provider, or consultant and would like to work with me and my team to productize your service, package yo...
5 Lies Keeping Your Agency STUCK
Переглядів 39814 днів тому
🚀 Free Training: My "Big Little Business" Agency Model To Make More While Working Less: go.altagency.com/mda3?UA-cam-EP-293 ⚙️ How I Systemized My Service Business (The 6 Key Systems): ua-cam.com/video/sYdGEZ-LYGM/v-deo.htmlsi=OuT3QABP4PCuk_oA 📞 If you’re a digital marketing agency, service provider, or consultant and would like to work with me and my team to productize your service, package yo...
How This Agency Owner Stopped Working Nights and Weekends
Переглядів 39721 день тому
How This Agency Owner Stopped Working Nights and Weekends
How To Add Another $100k/year To Your Digital Agency
Переглядів 64828 днів тому
How To Add Another $100k/year To Your Digital Agency
If You're Feeling STUCK in Your Agency, WATCH THIS
Переглядів 654Місяць тому
If You're Feeling STUCK in Your Agency, WATCH THIS
Top Lessons From Our Agency Mastermind Retreat (Exclusive BTS)
Переглядів 639Місяць тому
Top Lessons From Our Agency Mastermind Retreat (Exclusive BTS)
From a $500k to $1M+ Digital Agency (The Key Difference)
Переглядів 598Місяць тому
From a $500k to $1M Digital Agency (The Key Difference)
Why Companies Hire A Digital Marketing Agency?
Переглядів 968Місяць тому
Why Companies Hire A Digital Marketing Agency?
The Truth About Productized Services with Hunter Hammonds
Переглядів 3 тис.2 місяці тому
The Truth About Productized Services with Hunter Hammonds
Escape Founder-Led Sales With Deep Specialization
Переглядів 8592 місяці тому
Escape Founder-Led Sales With Deep Specialization
Grow Your Agency from 0 to $1M+ (Complete Game Plan)
Переглядів 2,1 тис.2 місяці тому
Grow Your Agency from 0 to $1M (Complete Game Plan)
Take A Sabbatical From Your Agency
Переглядів 4142 місяці тому
Take A Sabbatical From Your Agency
If You Don’t Understand Gross Margin, You Won’t Scale
Переглядів 6462 місяці тому
If You Don’t Understand Gross Margin, You Won’t Scale
3 Ways To Increase Your Digital Agency Profits Today
Переглядів 7383 місяці тому
3 Ways To Increase Your Digital Agency Profits Today
The One-Person Agency Model Saved His Life
Переглядів 1,8 тис.3 місяці тому
The One-Person Agency Model Saved His Life
Mistakes To AVOID When Starting Your Digital Agency
Переглядів 1,2 тис.3 місяці тому
Mistakes To AVOID When Starting Your Digital Agency
A Better Way To Think About Productized Services
Переглядів 5 тис.3 місяці тому
A Better Way To Think About Productized Services
$3M CEO Shares How To Win With Productized Services
Переглядів 2,2 тис.4 місяці тому
$3M CEO Shares How To Win With Productized Services
11 KEYS to the WORST Agency (GUARANTEED)
Переглядів 7264 місяці тому
11 KEYS to the WORST Agency (GUARANTEED)
From $0-$6M: Freelancer to Agency Sales Process
Переглядів 1,4 тис.4 місяці тому
From $0-$6M: Freelancer to Agency Sales Process
How I Systemized My Service-Based Business (6 Systems)
Переглядів 10 тис.4 місяці тому
How I Systemized My Service-Based Business (6 Systems)
The 5 Stages of ‘Agency’ Growth ($0-$3M+Yr)
Переглядів 1,9 тис.5 місяців тому
The 5 Stages of ‘Agency’ Growth ($0-$3M Yr)
I Make $1.2 M With 3 Offers In My Agency
Переглядів 3,2 тис.5 місяців тому
I Make $1.2 M With 3 Offers In My Agency
5 Lessons From 2023 (For An Epic 2024)
Переглядів 6135 місяців тому
5 Lessons From 2023 (For An Epic 2024)
How To Market Your Business On Social Media
Переглядів 2,8 тис.5 місяців тому
How To Market Your Business On Social Media
8 Mistakes Keeping Freelancers & Agency Owners Poor
Переглядів 1,4 тис.5 місяців тому
8 Mistakes Keeping Freelancers & Agency Owners Poor
Is The Traditional Marketing Agency Dead?
Переглядів 8336 місяців тому
Is The Traditional Marketing Agency Dead?
The NEW WAY to ‘Scale’ A Digital Agency in 2024
Переглядів 3,2 тис.6 місяців тому
The NEW WAY to ‘Scale’ A Digital Agency in 2024
Watch This Before You Productize Your Service
Переглядів 1,9 тис.6 місяців тому
Watch This Before You Productize Your Service

КОМЕНТАРІ

  • @TribesMovement
    @TribesMovement День тому

    Gold

  • @Cedric-IGR
    @Cedric-IGR День тому

    So happy I found this channel! Great Video!

  • @MANOJKUMAR-hy7tz
    @MANOJKUMAR-hy7tz 3 дні тому

    Nice 👍

  • @JimmyMarshall
    @JimmyMarshall 4 дні тому

    Hey Greg! It blows my mind that this video doesn't have more views. You lay out so much value here!

    • @gregoryjhickman
      @gregoryjhickman 4 дні тому

      Appreciate that. Give it a share! Most people won’t actually execute on that. They want a shiny object 😂

  • @user-bh8ko3mm4p
    @user-bh8ko3mm4p 6 днів тому

    UA-cam changed the page format where it is nearly impossible to find where to comment. Now that I have comments visible, there is no way to subscribe. I like your content and will subscribe if I can find that Subscribe button!

    • @gregoryjhickman
      @gregoryjhickman 6 днів тому

      Yeah the new format is weird. Appreciate the effort to subscribe!

  • @louistromans3959
    @louistromans3959 7 днів тому

    Bro this is great. Love the 'Productised' model.

  • @TribesMovement
    @TribesMovement 7 днів тому

    If you were very skilled as a digital marketer (I am) but dont have any clients, where would you start and how much would you charge?

    • @gregoryjhickman
      @gregoryjhickman 7 днів тому

      That’s pretty vague. What is your skill in marketing? Who do you want to serve? I’d start by finding a few clients I think I’d like working with and offer my services for free or very low to get reps. Then slowly raise rates. My first client was $200/mth. Then within a few months ones at $2k. Then shortly after charging 5-15k per project etc. I earned the increase.

  • @iAbhishek_official
    @iAbhishek_official 9 днів тому

    🔝

  • @alluritymedia3713
    @alluritymedia3713 12 днів тому

    Awesome nuggets Greg, just know what you're sharing, and spending time on creating these videos and sharing knowledge is resonating!!! Cheers, Brian 👍👌

  • @chukwumaudokporo2586
    @chukwumaudokporo2586 14 днів тому

    Great video, Greg! I found it very insightful. I’m definitely in the pathfinder phase. How do you recommend going about deciding “who”? How can I know who I want to serve when I have not served enough people to be sure? This is a question I’ve been stuck with for sometime. Any advice you can share would be greatly appreciated. Thanks 🙏🏾

    • @gregoryjhickman
      @gregoryjhickman 8 днів тому

      This is where you date around for a bit and through working with people you determine you want to serve, who you're best capable of serving and then narrow.

  • @floki112
    @floki112 14 днів тому

    Hi , Greg just discovered your channel my name is Amit i am 19 years old from India and currently in my 3rd year college I have a little over a year experience in real estate and have also an amateur boxer for over a year i also wanted to start my own business as there is lack of opportunities in sports so i am thinking of leaving boxing but same thing could be considered with business not must opportunities and i don't know from where to start with Do not have that much of money saved up with me could only think of doing a sales job so applied for sales job in car showroom and as marketing manager in meal prep service can you please guide me with some of your experience that what could be my next step towards earning more money and starting business

    • @gregoryjhickman
      @gregoryjhickman 8 днів тому

      Seems like you already have a wide range of interest Are you trying to create an agency?

  • @jenny_learnenglishgoglobal
    @jenny_learnenglishgoglobal 15 днів тому

    wow, I love this video

  • @NickParodi
    @NickParodi 15 днів тому

    Really useful video, thank you

  • @ReneMorris-vg5kc
    @ReneMorris-vg5kc 17 днів тому

    I know I'm late to the game here on when you recorded this, but I would like to get the "workbook" you mentioned in your video. I would really appreciate it! Thank you!

    • @gregoryjhickman
      @gregoryjhickman 17 днів тому

      Grab it here ua-cam.com/users/redirect?event=comments&redir_token=QUFFLUhqbEpMdk44WXp6N09EdlIwRXFFOERzWHVINnktZ3xBQ3Jtc0tucXBDNWNOajJ0d29YMGstNkRZTlZ1SkNCMjJVVFY5QTRIQ1pqV0QtdXlUMV9iTXRWUVFIVTA0dDF6Y3EyZUNuVHBTalB2N0lXcHk5UXg2dmVpalN2NmlCV3NGODNQbUNFdDdBb0NTUXNHRjNiVlFxbw&q=https%3A%2F%2Faltagency.com%2Fmvp-yt&html_redirect=1

  • @mailaniforever
    @mailaniforever 19 днів тому

    May I please have the workbook?

  • @One-Two-T
    @One-Two-T 19 днів тому

    Listening to this on a Saturday night to find out how to not be listening to this on a Saturday night. :)

    • @gregoryjhickman
      @gregoryjhickman 19 днів тому

      😂 oh that’s good. Ya can start like Rob did and book a time to chat.

  • @AnyaBumagina
    @AnyaBumagina 21 день тому

    Thanks a lot. Very helpful.

  • @FacundoSaval
    @FacundoSaval 28 днів тому

    I suppose it's something very personal and internal to each team, but it seemed overwhelmingly disorganized.

  • @jestruck
    @jestruck Місяць тому

    Best way to use notion: Start and grow with it Keep returning Improve weekly Easy

  • @AndoverIT
    @AndoverIT Місяць тому

    I would say time as well, not just money. Quite often your time can be better than your money as (hopefully) you know the business and you know the market.

  • @diegocaracasfc
    @diegocaracasfc Місяць тому

    Don't you share your tenplate?

    • @gregoryjhickman
      @gregoryjhickman Місяць тому

      No, we will be making a bundle for sale later this year.

  • @user-ny3jg6vp2z
    @user-ny3jg6vp2z Місяць тому

    Coffee drinker… ya think ?

  • @NickMampaeij
    @NickMampaeij Місяць тому

    This is super valueable! Thanks!

  • @fbadsguy
    @fbadsguy Місяць тому

    Powerful event, solid recap, thanks again for having us! Tons of takeaways and I’m looking forward to the next one.

  • @vijayrangan
    @vijayrangan Місяць тому

    Good advice, but how do you find clients to work with? I have a pretty good idea of what I can productize, but I'm stuck with speaking with actual prospects.

    • @gregoryjhickman
      @gregoryjhickman Місяць тому

      Content, ads, outreach. If you’re having trouble speaking with them the ideal client probably isn’t specific enough.

  • @simplehomeschoolideas
    @simplehomeschoolideas Місяць тому

    Great interview! Every time Alex speaks my mind is 🤯

  • @TarunKumar-di1gl
    @TarunKumar-di1gl Місяць тому

    Great framework, business should serve you..

  • @Nipiniponipi
    @Nipiniponipi Місяць тому

    I hope you read this comment as I need a tip I got tons of qualified leads to my client by his employees do not follow up on those prospects. What should i do ? Any ditection is totally welcome

  • @tresstalkwithgerdie5234
    @tresstalkwithgerdie5234 Місяць тому

    This entire video was so helpful, thank you! Most helpful is knowing what actually needs to be systematized and how to determine.

  • @madebymahad
    @madebymahad Місяць тому

    31:20

  • @madebymahad
    @madebymahad Місяць тому

    19:20

  • @madebymahad
    @madebymahad Місяць тому

    This hook spoke volumes … looking forward to our call Thursday Greg 💯

  • @dominiquecarla9035
    @dominiquecarla9035 Місяць тому

    thank you so much for this - I was watching another video and he said for 100k months its best to sell to businesses (because obviously they have more money) but I have a service based coaching business and at this stage I really only want to sell to individual clients.

  • @GrgoPetrov
    @GrgoPetrov Місяць тому

    Oh man ... I happened to have 3 different niches going on, keeps me nuts ... and still some of them are more perspective and profitable, but not so interesting personally...eternal dilemma. :-D

  • @coreyquinninc
    @coreyquinninc Місяць тому

    Solid retreat, Greg. Thanks for the video recap. Was helpful hearing it again.

    • @gregoryjhickman
      @gregoryjhickman Місяць тому

      Thanks for adding so much value and being there.

  • @vijayrangan
    @vijayrangan Місяць тому

    Template

  • @RonitaElease
    @RonitaElease Місяць тому

    I love U and your growth... Fan lady!

  • @andreaescalatusventas
    @andreaescalatusventas Місяць тому

    Amazing content Greg, thanks Workbook

    • @gregoryjhickman
      @gregoryjhickman Місяць тому

      grab it here: www.dropbox.com/s/c8gdr242po7dasl/Sales%20Accelerator%20-%20Eli%E2%80%99s%2010%20Clarities%20.pdf?dl=0

  • @taboogrowagency
    @taboogrowagency Місяць тому

    For your startup routine page, do you have it repeat each day? Or do you not click the checkboxes?

  • @user-zv2co4it2s
    @user-zv2co4it2s Місяць тому

    Streamlined my Fiverr business. Helped a ton! Thank you!

  • @user-dv4lv2vh9x
    @user-dv4lv2vh9x Місяць тому

    Appreciate this. 😊

  • @jacobpearson100
    @jacobpearson100 Місяць тому

    Denver airport. 🎉

  • @buildwithk
    @buildwithk Місяць тому

    Needed this. Wow, wow, wow. 🙌

  • @SteHanBotha
    @SteHanBotha Місяць тому

    Truth bombs 💣 left and right 🤯

  • @mrsvhodd15
    @mrsvhodd15 Місяць тому

    As someone who listens to everything at 2x speed, this was REFRESHING! So much value packed into an hour!

    • @gregoryjhickman
      @gregoryjhickman Місяць тому

      That's what I'm talking about! :) 🙌🏻

  • @TheOrignalTRockz
    @TheOrignalTRockz Місяць тому

    This guy is annoying. Speaks way too fast to appear oh so competent- while he is actually dwelling for an hour on basics anyone breathes who worked successfully in BD and sales. Duh… congrats on picking up the basics.

  • @metehansolo3932
    @metehansolo3932 Місяць тому

    So good, so here's a second comment

  • @metehansolo3932
    @metehansolo3932 Місяць тому

    Another banger. Awesome 🎉

  • @ThomasMoen
    @ThomasMoen Місяць тому

    This was one was a big aha Greg! Great points here 🔥

  • @ashokseebaruth
    @ashokseebaruth Місяць тому

    ✅️